Waites writes "Ismay was almost universally condemned in America, where the Hearst syndicated press ran a vitriolic campaign against him, labelling him 'J. "[25], Ismay had boarded Collapsible C with first-class passenger William Carter; both said they did so after there were no more women and children near that particular lifeboat. Collapsible C was picked up by the Carpathia about 3–4 hours later. The class, which was designed for comfort rather than speed, was conceived in 1907 and initially included only the Olympic and Titanic. portrayed Ismay dressing as a woman in order to sneak into a lifeboat. George Bruce Ismay (6 June 1902 – 30 April 1943), who married Florence Victoria Edrington in 1926. The Original "Oceanic Steam Navigation Company Liverpool" logo and company is now back in Liverpool owned by a man from Liverpool. However, his family want to remind people that without J Bruce Ismay and his father Thomas before him, tens of thousands of ship building jobs … "[38] At a Christmastime family gathering in 1936, less than a year before Ismay's death, one of his grandsons by his daughter Evelyn, who had learned Ismay had been involved in maritime shipping, enquired if his grandfather had ever been shipwrecked. All White Star Line vessels would be built at Harland and Wollf. He was the son of Thomas Henry Ismay (7 January 1837 – 23 November 1899) and Margaret Bruce (13 April 1837 – 9 April 1907), daughter of ship-owner Luke Bruce. Ismay's actions were defended in the official British inquiry, which found "Mr. Ismay, after rendering assistance to many passengers, found "C" collapsible, the last boat on the starboard side, actually being lowered. [13], In 1902, Ismay oversaw the sale of the White Star Line to J.P. Morgan & Co., which was organising the formation of International Mercantile Marine Company, an Atlantic shipping combine which absorbed several major American and British lines. Ismay married Margaret Bruce in 1859, together they had three sons and four daughters Ismay retired from the firm of Ismay Imrie and Co in 1892 but retained the chairmanship of the White Star Line, active control of the firm passed to his son Joseph Bruce Ismay. [15], In 1907, Ismay met Lord Pirrie of the Harland & Wolff shipyard to discuss White Star's answer to the RMS Lusitania and the RMS Mauretania,[b] the recently unveiled marvels of their chief competitor, Cunard Line. The distinctive house flag, a red burgee with a five-pointed white star, came with the name and was flown on Ismay's ships on the revived The Ismay Line charts the rise and fall of one of the most eminent British shipping companies - and tells the story of the family behind it. After the tragedy, Ismay's wife Florence ensured the subject of Titanic was never again discussed within the family. [4], After the death of his father on 23 November 1899,[11][12] Bruce Ismay succeeded him as the chairman of the White Star Line. He was born in Liverpool, the eldest son of Thomas Henry Ismay, the owner of the White Star steamship company. In 1901, he was approached by Americans who wished to build an international shipping conglomerate, to which he agreed to sell his firm to the International Mercantile Marine Company. When the apprenticeship ended he travelled to South America. "Deeply regret advise you Titanic sank this morning fifteenth after collision iceberg, resulting serious loss life further particulars later". After being picked up by the Carpathia, Ismay was led to the cabin belonging to the ship's doctor, Frank Mcgee. Carter Says They Got in When No Women Were There", https://www.belfasttelegraph.co.uk/entertainment/theatre-arts/did-joseph-bruce-ismay-dress-as-a-woman-to-flee-titanic-28603354.html, "The Annual RPI and Average Earnings for Britain, 1209 to Present (New Series)", Agreement Concerning the Shipwrecked Vessel RMS Titanic, https://en.wikipedia.org/w/index.php?title=J._Bruce_Ismay&oldid=994157301, Directors of the London and North Western Railway, Articles with French-language sources (fr), Short description is different from Wikidata, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with WORLDCATID identifiers, Association footballers not categorized by position, Creative Commons Attribution-ShareAlike License, Chairman and Managing director of White Star Line, Margaret Bruce Ismay (29 December 1889 – 15 May 1967), who married George Ronald Hamilton Cheape (1881–1957) in 1912, Henry Bruce Ismay (3 April 1891 – 1 October 1891), Thomas Bruce Ismay (18 February 1894 – 27 April 1954, Evelyn Constance Ismay (17 July 1897 – 9 August 1940), who married. Oktober 1937 in Mayfair bei London) war ein britischer Geschäftsmann und Direktor der White Star Line. [21][22] Another survivor, 17-year-old Jack Thayer, visited Ismay to try to console him, despite having just lost his father in the sinking. In dieser Funktion nahm er wesentlichen Anteil an Planung und Bau der drei Atlantikliner der Olympic-Klasse, Olympic, Titanic und Britannic. White Star Line advert by Ismay, Imre and Co. ca. Mr. J. Bruce Ismay is the eldest son of the late Thomas Henry Ismay, J.P., D.L., founder of the White Star Line, and was born at Liverpool in 1862. [4] During the voyage, Ismay talked with either (or possibly both) chief engineer Joseph Bell or Captain Edward J. Smith about a possible test of speed if time permitted. [19] After the ship collided with an iceberg 400 miles south of the Grand Banks of Newfoundland on the night of 14 April 1912, it became clear that it would sink long before any rescue ships could arrive. Thomas Henry Ismay was born on 7 January 1837 at Ropery House, Ellenborough, Maryport, Cumberland, the eldest son of shipbuilder Joseph Ismay. Joseph Bruce Ismay (Crosby, 12 de dezembro de 1862 – Londres, 15 de outubro de 1937) foi um empresário britânico, presidente da companhia de navios White Star Line.Filho de seu fundador Thomas Henry Ismay, Bruce Ismay viajou o mundo quando jovem, antes de começar a trabalhar na companhia de seu pai, a herdando em 1899. The White Star Line was very reflective of Great Britain’s expansion of maritime commerce; the line owes its success mainly due to the business genius and thoroughness of one man – Thomas Henry Ismay who laid the foundation of its fame and enabled the White Star flag to extend its sway over the seas of the world. Some papers called him the "Coward of the Titanic" or "J. Brute Ismay", and suggested that the White Star flag be changed to a yellow liver. in 1869 (known thereafter as the White Star Line). [20] He later testified that as the ship was in her final moments, he turned away, unable to watch. In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's brand new flagship RMS Titanic , for which he was subject to severe criticism. These vessels were designed more for size and luxury than for speed. [30], Ismay maintained an interest in maritime affairs. [3] Thomas Ismay was the senior partner in Ismay, Imrie and Company and the founder of the White Star Line. Joseph Bruce Ismay (ur.12 grudnia 1862 w Crosby, zm. In 1868, Thomas Ismay purchased the bankrupt White Star Line shipping company. [27] London society ostracised Ismay and labelled him a coward. Joseph Bruce Ismay, britanski poslovnež * 12. december 1862 Crosby, Lanchasire, Anglija † 17. oktober 1937 Mayfair, London, Anglija. Lord Mersey, who led the 1912 British inquiry into the sinking of the Titanic, concluded that Ismay had helped many other passengers before finding a place for himself on the last lifeboat to leave the starboard side.[31]. From 1863 till 1899 Thomas Henry Ismay was president of White Star Line and had several ships under his authority, Most of these ships up until 1870 were chartered, even after 1870 most of White Star Lines vessels were chartered from more notable/wealthy shipping lines, the reason being so that they were not completely at fault if someone died on board because of medical or the ships being and condition. [2] In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's new flagship RMS Titanic, for which he was subject to severe criticism. Joseph Bruce Ismay (/ ɪ z ˈ m eɪ /; 12 December 1862 [citation needed] – 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line. He then went to New York City as the company representative, eventually rising to the rank of agent. Other articles where White Star Line is discussed: Britannic: …transatlantic luxury liners for the White Star Line. After the death of his father on 23 November 1899, Bruce Ismay succeeded him as the chairman of the White Star Line. Ismay announced during the United States Inquiry that all the vessels of the International Mercantile Marine Company would be equipped with lifeboats in sufficient numbers for all passengers. Once Ismay took over the White Star Line, his first order of business was to add more to the fleet of White Star Line ships. Qual foi o ultimo navio?. [34] After his death, his wife Florence renounced her British subject status in order to restore her American citizenship on 14 November 1949. Frances Wilson, How to Survive the Titanic or the Sinking of J. Bruce Ismay, Publisher Bloomsbury Publishing, 2011, John J. Clark, and Margaret T. Clark, "The International Mercantile Marine Company: A Financial Analysis,", "Shipping casualties (loss of the steamship, sfn error: no target: CITEREFWilson,_Andrew2012 (, https://www.encyclopedia-titanica.org/titanic-survivor/j-bruce-ismay.html, "J. Bruce Ismay, 74, Titanic Survivor. Following from the Hearst press depiction of Ismay, Waites writes that every subsequent film about the Titanic has depicted Ismay as a villain, starting with the 1943 Nazi propaganda film Titanic; the 1996 miniseries Titanic; James Cameron's Titanic; and Julian Fellowes' TV miniseries Titanic, where he is portrayed as a racist who orders a group of non-British crew members locked below to drown. [41] He left a very considerable personal estate, which excluding property was valued at £693,305 (equivalent to £45,066,221 in 2019). Ismay finally broke his quarter-century silence on the tragedy that had blighted his life, replying, "Yes, I was once in a ship which was believed to be unsinkable. ホワイト・スター・ライン White Star Line 本社所在地 イギリス リヴァプール アルビオン・ハウス 設立 1845年 業種 海運業 事業内容 旅客航路 主要株主 国際海運商事 (1902-1926) 王立郵船 (1926-1934) 特記事項：1934年吸収合併されキュナード・ホワイト・スター・ラインに Ismay developed a unique partnership with shipbuilders Harland and Wolff in Belfast. Joseph Bruce Ismay (12 de diciembre de 1862 - 17 de octubre de 1937) fue un empresario británico que sirvió como presidente y director de la línea de barcos de vapor White Star Line. Oceanic Steam Navigation Company was generally known as White Star Line, which was the name of the company purchased by Thomas Ismay. At the age of 16 he took up an apprenticeship with Liverpoool shipbrokers Imrie & Tomlinson. 1876 - "Royal and United States Mail Steamers.Sailing from Liverpool and New York every Wednesday, calling at Queenstown to land mails and embark passengers. 1878 Ismay placed his firm's steamers at the disposal of the Admiralty as transports or cruisers in the light of threats from the Russian fleet. Ismay later testified at the Titanic disaster inquiry hearings held by both the U.S. Senate (chaired by Senator William Alden Smith) the following day, and the British Board of Trade (chaired by Lord Mersey) a few weeks later. This spurred competition between shipping lines. The founder of the White Star Line, T H Ismay, pioneered a revolutionary design of iron steamships, built for him by Harland & Wolff of Belfast. He inaugurated a cadet ship called Mersey used to train officers for Britain's Merchant Navy, donated £11,000 to start a fund for lost seamen, and in 1919 gave £25,000 (equivalent to £1,157,339 in 2019)[34] to set up a fund to recognise the contribution of merchant mariners in the First World War.[35]. Thomas Henry Ismay died at Dawpool near Birkenhead on 23 November 1899 and was buried in the Thurstanton Churchyard. Bruce Ismay je bil predsednik britanske pomorske družbe White Star Line. Joseph Bruce Ismay est né le 12 décembre 1862 à Crosby, Merseyside, près de Liverpool.Il est le fils aîné de Thomas Henry Ismay et de Margaret Bruce [1].Son père est le propriétaire de l’Oceanic Steam Navigation Company [Note 1] qu'il a fondée en rachetant la White Star Line en 1867 [2]. [7], On 4 December 1888, Ismay married Julia Florence Schieffelin (5 March 1867 – 31 December 1963), daughter of George Richard Schieffelin and Julia Matilda Delaplaine of New York, with whom he had five children:[8], In 1891, Ismay returned with his family to the United Kingdom and became a partner in his father's firm, Ismay, Imrie and Company.